Pinterest Email... This is Cool!

This morning, when I rolled into the office and started trolling through my emails, I saw a letter from the founder of Pinterest.  As a casual user of Pinterest it certainly caught my eye.  The letter is a personal one that takes you inside a recent idea that was just launched, Secret Boards!

The concept is simple but brilliant.  Here's an excerpt from the email...

"I had two thoughts driving home from the hospital with my wife, Divya. The first was, “I can’t believe I’m a Dad.” The second was, “I hope I can get our new baby, Max, out of that new car seat when we get home.” During the first couple weeks, we started to figure out all the little things that are second nature for experienced parents...

"As usual, Divya was a few steps ahead of me. When our doctor suggested we buy a humidifier she said, “Oh, I already have one!” When I was getting Max ready for his first bath, she pulled out a neat homemade bath kit, complete with a tiny towel, comb and toothbrush..."

“How did you figure all this stuff out already?!” She looked at me and and cheerfully replied, “I just follow other parents on Pinterest!”

"Today, we’re excited to continue this tradition with a new feature we hope will make Pinterest even better—secret boards. Secret boards give you a place for things you’re not quite ready to share yet, like a surprise party, special gift ideas, or even planning for a new baby. We’re testing out the feature by giving everyone 3 secret boards. You’ll find them at the bottom of your profile. We can’t wait to hear what you think!"

—Ben & the Pinterest Team

You can see from the email, Ben took inspiration fro ma real life situation and applied it to his business.  Are you doing the same?  Taking inspired action is truly the key to success.  Also, I thought it was really cool that instead of announcing a new "feature", Pinterest made it personal and share the back story about it's creation.

Now that you have the inside scoop... starting Pinning and have a great weekend!