Social Networks: How Many Is Too Many?

Blogging takes a lot - creating awesome content , designing , moderating comments , commenting on other blogs, guest posting , … And social media is just a part of it. There are over 200 social sites (at least according to Wikipedia ), but does this...

Marketing Experts - 7 Common Omissions from Social Strategies

When it comes to devising your brand’s social media strategy, the devil is in the detail. Small mistakes and basic omissions can leave your efforts falling short, potentially impacting your online presence. There are numerous, simple mistakes that business owners are still making on social media, so here are 7 critical elements that often get neglected: 

1.) Email is NOT Dead
It may be the oldest online social network, but don’t go writing email off just yet. It is still a great and powerful way of connecting with your clients, and has the added bonus of being cheap. The majority of businesses check their inbox regularly throughout the day, and research by Zapier suggests that customers who receive their emails are more likely to share important information across other networking platforms too. 

2.) Link Back to your Website
So many brands invest time and effort into creating great content for their Facebook or Twitter pages, however trying to find a link back to their website is like looking for a needle in a haystack. Your website should be your priority, and your social media channels should drive traffic back to your site. Make it super easy for those who are interested in finding out more about your services to find your site. 

3.) Focus, Focus, Focus
With a plethora of networks now available, keeping a cohesive social media strategy can seem like a full time job in itself. A lot of business owners may feel that they have to be active on all social media channels, all the time. In reality, it’s far more valuable to focus on one or two sites and use them really well. Do some research into what sites your target audience are using and focus your efforts there. You should be able to see higher engagement and conversions at a lower cost.

4.) Make your Employees your Advocates
Bring your brand back to even more customers by utilising one of your greatest assets - your employees. Make them advocates for your business by including them in your social media brand-building efforts and welcome their strategic input. Not only will it build the brand amongst employees, but it will foster greater employee advocates too, creating a strong all-round presence. 

5.) Don’t be Afraid of Retargeting 
If done right, retargeting can be a very powerful marketing tactic. By using past social media campaigns and specific URLs, it is possible to track specific leads around the web from a simple tweet or Facebook post. Following on from this, you can target your potential customers the ads that are most likely get them to convert, as well as being able to quantify this data to see how much of an impact your social media is actually having on sales.

6.) Use Facebook Targeting 
So many businesses forget to capitalise on Facebook’s targeting software. With this tool, certain posts only reach a certain demographic to strengthen the appeal in one without turning off another. The targeting function can be found on the Facebook admin pages and could make an impressive difference to your marketing strategy. 

7.) Use YouTube!
YouTube is often forgotten in social media strategy because it is often not thought of as a social network. In reality, it is one of the most powerful sites you have in your tool kit. Users tend to browse the site, and the related video suggestions YouTube shows users in the sidebar are almost as good as buying ads on the page. 

Make videos that are either useful (e.g., expert how-to's), which potential customers are likely to come across when searching for information on their own or that are entertaining (e.g., funny commercials). Ultimately, make something that people would share amongst themselves. Search results featuring videos have a higher click-through rate, so not having a video presence could mean missing out on potential customers from organic search traffic.

Special thanks to Madeleine Hammond for today's guest post. Madeleine is a marketing executive at Skeleton Productions - one of the UK's leading video production companies with Skeleton Productions

10 Social Media Tricks Your Small Business Needs to Try

If you're struggling to get the word out about your small business, social media could be your great equalizer. Social media as a marketing channel is more strategic and data driven than a few blog posts, status updates, and a few hundred “followers” and “likes.

Expanding your audience is crucial, and Facebook, Google+, LinkedIn, and Twitter let you do that easily. HootSuite lets you manage all these profiles at once, saving valuable time, while Tumblr, Vine, and Instagram allow you to reach a younger audience in creative ways. And don’t say your audience isn’t on social media; the fastest growing demographic on Twitter is 55-64 year olds.

Keeping up with the latest social media changes is not always easy, and your social media marketing tactics may need to be refreshed. At Grovo, an online learning platform that trains people on leading cloud apps, social media tools and Internet trends, we put together the top 10 tips your small business needs to try to take your social media presence to the next level today:

1. Promote a Page Post with Facebook Ads
Paying to advertise a Facebook Page post increases the distribution of an important message so that it appears in more News Feeds across Facebook. To promote a page post, select "Page Post Engagement" from the ads creation page. Pick a recent post from the dropdown, or check the box to automatically promote the most recent post and keep your ad up-to-date.

Below, you'll see what your ad will look like in the "News Feed" and the "Right Column," but you can "Remove" it from either place. Uncheck the box beneath "Sponsored Stories" if you don't want stories published about people liking your posts, commenting on your posts, or sharing your posts.
However, leaving Sponsored Stories enabled won't force you to increase your budget. Under "Advanced Options," you can add "URL Tags" to make it easier for you to track clicks if you want.

2. Get To Know Your Facebook Fan Base
If you don’t know who your fans are, you won’t know what content to publish. Posting the wrong content will help you lose likes, not drive likes. The “people” tab will help you better understand the users who share and engage with your page’s content. Here you can choose data on demographic information and narrow your data down to people you’ve reached, who’ve engaged with content, or who’ve checked in within the past 28 days. You can also see check-in, age, sex, and location comparison reports, and detailed explanations.

This video will help you better understand how you can get to know your fans better, in order to target them with the right content and drive likes:

3. Advertise on Twitter
Setting up your Twitter ads account allows you to promote your brand or company through Twitter. To sign up, go to ads.twitter.com and sign in with your brand's Twitter account.

Once you get started, add the locations and interests of people you'd like to target. Under "More targeting options" you will be able to better precisely and accurately you target your ads. If you do this, the more likely it is that someone who views it will click on it, so choose carefully.

You get to decide the maximum you'd like to pay per day and per interaction for individual promoted tweets and promoted accounts. You won't always pay the maximum amount, but you'll never pay more than your maximum bid. You can also choose to focus exclusively on promoting individual tweets or your account by clicking "Stop promoting" under the other category. Your ads will begin appearing on Twitter users' feeds. You can control your ad settings on this page, and return to it at any time by going to ads.twitter.com.

4. Convert to a Pinterest Business Profile:
Pinterest now allows businesses to have official accounts. These accounts allow companies to more effectively interact with their audiences on Pinterest.

By visiting business.pinterest.com, you can either create a new business profile or convert an existing profile to a business account. To create a new business profile, click "Join as a business." You'll then be prompted to fill out a form with such information as: your business type; your contact info and password; the business name and logo; and a description and website.

Business accounts, you only need to provide a single name, rather than first and last name with personal accounts. To convert an existing profile, select "Convert your Existing Account" on the Pinterest Business page. Log in to your account, provide the required information, accept the terms of service and click "Convert Account." After creating or converting your account, you'll see a Get Started page that can help you Verify your website, install a pinterest widget on your site, drive traffic back to your site, and grow your audience.

5. Make Your Business Googleable
Google Places for Business allows you to manage the information Google displays about your business in search results, your Google+ profile page, your Adwords account, and Google offers all from a single dashboard.

To get started on Google Places for Business, go to google.com/places and click "Get started for free." Log in with your Google Account or Google apps username and password. In the popup, choose whether you'd like to be notified about future release information, agree to the terms of service, and hit "Okay, got it!"

Type your business name, location information, business phone number, and business type. On the next page, verify your account to prove you really own the address, or "Continue and verify later."Note that your page won't be displayed on Google until you verify it. Next, click "Edit information" and add your business's hours, a description, and photos. Your changes will be saved automatically.

6. Post Simultaneously to Multiple Social Networks
Once you've added social networks, you can use HootSuite to post to multiple networks at once.
First, select the profiles you want to send this message to in the box to the right of the compose box at the top of any page. You can select as many profiles as you have connected. Deselect a profile by clicking its icon again. Click into the "Compose" window and type the message you want to send.You can type up to the most lenient character limit of the networks that you selected. You'll see each limit decrease to the bottom left as you type.

If you exceed the limit of one of your networks, the number will turn red and go into the negatives. This lets you know how much of your message will be cut off with an ellipsis on that network. Click the location icon to add location data to your message, and the lock to adjust your privacy settings. Click "Send Now," and your message will be posted to all the profiles you selected.

7. Help Search Engines Find your Videos
Adding tags and video categories can improve the performance of your videos by helping search engines find them when users search for your tags and similar terms. You can add tags when you upload your video, or at any time after by selecting "Video Manager" in the dropdown below your username. Check off a tag you've already used to include it, or type in the box above to find a specific tag or create a new one. You can also choose a video category that matches your title, description and tags to help improve your video's search ranking even more.

8. Track the Performance of your Tweets
There are many ways to advertise your business, this way has 140 character restrictions. Twitter helps your business build an audience, broadcast your message and send followers to your site. Tracking your tweets' performance allows you to see how popular your tweets are over time, as well as get information about the people who follow you. To track tweet performance, go to ads.twitter.com and log in. The following video will give you a better understanding of using Twitter’s Analytics, to dive into your Timeline activity, followers influence, good and bad tweets, and more.

9. Pay to Have a Tumblr Post Shown More Places
Promoting a Tumblr blog post allows you to pay for your posts to have better placement in front of your audience or highlights a post to stand out on users' dashboards.From the post creation page, click "Promote this post" then select either "Pin this post" for $5 or "Highlight this post" for $2.

When you pin a post, it remains pinned to the top of your followers' dashboards until they remove the pin.
Highlighting a post means the post will have a glow around it to stand out from other posts, and include a tag to the right of the post.

Select a message for the tag using the dropdown below, after you select the "Highlight this post" radio button. Select the icon and color to the right. If you've already entered your credit card information, you can either confirm the payment, change your card, or cancel the order. Otherwise, type in your credit card information and click "Next" or use PayPal to pay for your promoted post.

10. Track Your Most Popular LinkedIn Updates
LinkedIn page analytics allow you to keep track of which of your company's updates are the most popular,and see how your LinkedIn page has grown over time. To access your company's analytics page, go to your company's page, then click "Analytics" at the top.Here, you'll see your company's most recent updates, with more information about each post to the right. To better understand your LInkedIn Reach, Engagement, Clicks, Likes, COmments, Shares, Range AND More… Grovo’s 1minute LInkedIn Analytics Overview will help:

Special thanks to Drew Hudson for today's guest post.  Drew Hudson is a Product Analyst and Writer for Grovo Learning, Inc. specializing in social media, cloud computing, and mobile apps. Since the turn of the decade, he has entrenched himself in the evolution of Web services and digital strategies and is an authority on the business impact of new Internet tools and trends. He writes several tutorial scripts each day, with tips on how to better use the Internet, and is a lead writer for the Grovo Blog. Besides keeping up with what's going on in the tech world and writing about it, Drew loves music, sports, and exploring the best of everything New York has to offer.

6 Tips for Brands Using Vine a Instagram Video

Short-form video is an invaluable tool in the marketers kit. With the incredible popularity of Vine and Instagram videos as of late, the savvy marketers amongst you will no doubt have picked up on it’s plethora of opportunities and potential reach, with studies showing that 40% of the top 1000 most shared Instagram videos for last month were brand led.

In fact, Instagram's 15 second videos are creating twice the engagement that images do and not only are users watching but they are also sharing and embedding them. The downside of all this of course is that getting your content seen is even more of a challenge. Greater popularity = Greater competition meaning your video has to be even better than it’s multitude of competitors. But never fear! Here are some top tips to make your video the cream of the corporate crop.

1.) Tell a Story: Real Time is all well and good, but giving your story some context can make it even more engaging to the viewer. What do you want your video to say? Using it as a storytelling arc may mean more time prepping and planning - thinking about storyboards, angles, and what it is you are trying to achieve. This extra effort could, however, serve in making your video more memorable and aid it’s longevity.

2.) Listen!: Instagram & Vine are pretty much entirely mobile-based applications, so the sound quality can sometimes be hit-and-miss. Be sure to place yourself at a close enough distance to your object so that you can clearly capture what it is you want your audience to hear. It might even be worth using a microphone to get the crispest audio possible, especially when in a noisy environment.

3.) Have Some Fun: Never be afraid to show some personality in your content. Above all, Instagram and Vine are social platforms - people are waaay more likely to follow you for likeability over professionalism. Make sure you build relationships with your audience and maintain a strong sense of character throughout your videos. Having a personality can engage viewers and help cement good customer relationships.

4.) Use a Great Thumbnail: First impressions DO count! The thumbnail is the first thing viewers will see and has to encourage them to click through to the actual content, so it’s worth making them as appealing as possible. Pick one that could stand alone as a picture, but also teases the viewer into watching the whole video.

5.) Hold Steady: Mobile phone footage is the worst culprit when it comes to shaky, jerky shots. Stop moving and set the phone down on or against a steady surface, or better still, mount it on a tripod. If you absolutely must be holding the camera, consider keeping the focus object stationary in the shot whilst you move with them, it will help create smoother transitions and stop the overall footage from being too disjointed.

6.) Experiment with Angles: Unless you're doing a stop-motion piece, try and vary the perspectives of your shots as much as possible.Experiment with close-ups, wide shots, big reveals...just doing something as seemingly simple of this could make your video more interesting as well as provide you with some excellent practice.

Madeleine Hammond is a marketing executive at Skeleton Productions - one of the UK's leading video production companies.

Word of Mouth in the Digital Age – Social Media for your Internet Marketing

Businesses around the world have come to the Internet to promote their products. The more traditional methods of internet marketing include banner advertisements and keyword placements. 

These follow the model of print media, which provides brands readership and therefore exposure. But these banners and keywords are only as good as their traditional counterparts. They only reach their viewers in a different way.

In recent years, the Internet has gone through an evolution spearheaded by social media websites such as Facebook and Twitter. With the Internet being freely accessible through mobile phones and other gadgets, it isn’t uncommon for people to get their news and updates from social media rather than traditional media like newspapers and TV.

This development has given rise to social media marketing. Companies can now create pages for their brands and products and provide regular updates and promotions. People online can see these updates as their friends interact with the pages or even by just commenting on posts about these pages. Every like and comment shows up on a friend’s feeds and does not come in as an advertisement in the traditional sense.

These advertisements comes in as word of mouth. And that is the beauty of it all. This sort of advertisement is earned instead of being paid and adds credibility.

Wouldn’t you listen to a friend when he talks about how good the steak is at the new restaurant rather than to a radio advertisement that gives the same message? And wouldn’t you be more likely to try that same steak yourself after hearing from your friend? And not only do you just read what your friends say about these products, you can actually see it for yourself as they post pictures in Instagram or when they check into a new location in Foursquare.

Internet marketing in social media is so effective that it has enabled political campaigns. Ask Barack Obama. His 2008 campaign differentiated itself by having a page that engages with users and also provided the Democratic party reach that it would not have had using traditional means.

It’s just like when you watch a good movie. The really good ones don’t stop once the film ends. You end up talking about it with your friends. The same goes for any outstanding product marketed over social media. The discussions themselves showcase the product.

Internet marketing has also gone beyond just computers. With millions of tablets and smart phones capable of going online and more importantly getting instantaneous updates from social media, your campaigns and promotions reach their user base right away. And they get these updates on the go with wireless Internet being as prevalent as it is today.

So whether you are trying to increase awareness on a new product, working on customer service by going the extra mile in reaching out to your customers or even just collecting information on buying habits and preferences, Internet marketing through social media has a place in every company’s campaign. Today, not only can you get heard or talked about; you can go viral!

Sources:

http://en.wikipedia.org/wiki/Social_media_marketing

http://mashable.com/2012/12/07/corporate-social-media-marketing/

Learn from Coca-Cola, Red Bull and Oreo for Social Media Success

No matter what size your business is, you can still utilize social media platforms to boost your marketing efforts. Did you know that Facebook has over 1 billion members, there are more than 140 million users on Twitter and YouTube gets 4 billion views every single day? 

Social media is used by consumers across the world as part of their everyday lives but it is a vital element that businesses should use too. According to a new report by Forbes, social media is more prevalent among customers than ever.

However, only 8% of Fortune 500 CEOs are on Facebook; only 4% are using Twitter and less than 1% has a presence on Google Plus.

So it is clear from the findings that it is important for businesses to engage with their customers through such channels. When used correctly, you can form an online community of dedicated fans that will help your brand maximize its advertising strategies.

Learn from renowned big-named brands for social media success. Here are 3 examples of social media triumph:

• Coca-Cola 

Facebook: 36 million fans

Twitter: 616,873 followers

YouTube: 105 million video views

Coca-Cola is a great example when it comes to tweeting, photo sharing, uploading videos, blogging and social media apps. It has achieved massive success online and the secret is that it has an independent fan page rather than an official one. The fans can moderate the posts themselves so it is more like a community rather than an advertising platform. It is about engaging instead of acquiring and about loyalty as opposed to selling.

• Red Bull

Facebook: 32,282,658 fans

Twitter: 746,963 followers

YouTube: Over 340 million video views

Red Bull has built up a very strong fan base online and it has become one of the most flexible media companies in the world. The fun, unique content that it publishes has made it a lifestyle brand and the company produces several engaging videos on a daily basis.

Just take the latest Space Jump as an example. Its mission to the edge of space resulted in Austrian skydiver Felix Baumgartner successfully completing a jump from 23 miles above the Earth; setting world records for the highest jump, highest balloon flight, and fastest jump.

Red Bull has become a badge that you like extreme things. It appeals to everyone that embraces adrenaline activities such as those who like going fast on motor bikes, and surfing in the desert.

• Oreo

Facebook: 28 million fans

Twitter: 56,000 followers

YouTube: 5,258,025 video views

Oreo’s social media marketing strategies are admired simply because it plays on the fact that it is a highly recognizable brand.

It creates a lot of buzz and has built a strong community to achieve high engagement rates. They have a ‘fan of the week’, a ‘birthday of the day’, and they ask their fans to share their ‘Oreo moments’.

Essentially, they have achieved success because they reach consumers in a personal manner and make it fun.

Conclusion…

Brands that do well on social media tend to be the biggest brands in the world. But SMEs can emulate the likes of the companies mentioned above by employing the right techniques.

Don’t think of it as a marketing channel that you have to get involved with; think of it as what your brand can do for customers online. Social media is a relationship, not an advertising platform. Start genuine conversations with your consumers, engage with them and think of it as a community.

Once you have made the contact, it is an on-going practice. Even the likes of firms such as Red Bull needs to continuously engage with their fans or they will go elsewhere.

This guest blog post was provided by Custard, a creative marketing agency based near Manchester England that specializes in innovative social media strategies.

6 Social Media Tools for Enhancing Your Marketing Efforts

Social media is becoming an increasingly important component in the plans of many organizations. The social web has plenty to offer, but making the most of it is much more than setting up a profile on a few popular sites. It’s about creating an active presence and having the tools that allow you to manage it effectively. These six tools will help you tune your social marketing efforts to peak-level performance.

1. HootSuite

HootSuite is a very popular choice among small businesses. This tool is essentially a web-based platform that lets you manage your presence across the social web. So you can manage profiles on Facebook, Twitter, Google+, and other networks from a single interface. In addition, the streamlined goodness of the HootSuite allows you to schedule posts, monitor brand mentions, and even analyze social traffic.

HootSuite is free to use, but you can upgrade to the paid Pro version, which of course, frees you of the limitations that accompany the free version.

2. Traackr

At one time, social analytics tools were scare. Now they’re all over the place. Traackr is a little known tool slowly but surely proving to be one of the best of its kind. With Traackr, you can easily identify the influencers who are the most valuable to your brand. It lets you see how these authority figures are responding to your content by viewing who is contributing the most to your social marketing campaigns. From there, you can build new strategies around the data, and then view the results of your efforts.

Traackr is available at a fixed monthly rate, but plans can be scaled to fit individual needs.

3. TwitterSearch

If Twitter is one of your preferred social networking channels, then TwitterSearch should be one of your favorite tools. This tool can help you find just about whatever you need on the popular microblogging site. For example, you can use it to find out what people are saying about your brand, or what they are saying about your competition. It’s also great for researching trending topics that would fit into your content marketing strategy.

Freely available, TwitterSearch is an underrated social discovery gem you don’t want to sleep on.

4. Wildfire

Wildfire is a powerful platform that lets you monitor and manage your social media presence. An integrated suite of solutions, it offers advertising, messaging, analytics, and various other features for brands looking to maximize their efforts. With Wildfire, you can create engaging experiences that captivate your audience, and then have a comprehensive view into deep insights that enable you to do it again, this time, even better.

Wildfire, now owned by Google, is a in Pro and Enterprise pricing plans for social marketers with slightly different needs.

5. Postano

Postano provides a convenient way to stay active across all your social spots. It lets you aggregate content from each of the top social networks, and even those that are not directly supported can be connected via RSS feeds. Furthermore, you can designate specific times to post your updates, make edits before publishing, and prevent specific users from seeing specific content. With Postano, sharing your content is a breeze as it allows you to easily embed posts into web pages, sidebar widgets, and various management interfaces.

Postano plans come in three pricing tiers, but you can also give it a test drive with a free trial.

6. VenueSeen

Last on the list is VenueSeen, definitely one of the most interesting social tools around. VenueSeen is unique in how it tracks the activity of photos taken within your place of business. This app collects data related to the pictures you post on Foursquare and Instagram, and serves it up in a way that makes it easy to see what type of buzz you’re generating. The platform offers additional tools for connecting with your audience through marketing campaigns, and even developing custom experiences with API integration.

VenueSeen is available on a monthly subscription at a price that you may find surprisingly affordable considering what’s included in the package.

Load Up the Toolbox

Ignoring social media is starting to become a bigger risk than taking the actual plunge. This space is filling up with competition and while there is still plenty of room, you want to have your feet firmly rooted in a comfortable position. Stock your toolbox with options that will take your social media marketing efforts to the next plateau. It’s the only way to fly.

Guest post written by Francis Santos who is a writer for Benchmark Email, a best practices event marketing company.

How To Use Social Signals To Dramtically Improve SEO

In order for your website to achieve the level of success you are looking for, you need to engage in some type of online marketing. Currently, search engine optimization and social media marketing are two of the best ways you can promote your website and drive targeted traffic to your business.

While SEO and SMM are two different entities, they are becoming increasingly intertwined thanks to the latest search engine algorithm updates released by Google. Google is now placing a larger emphasis on social signals to determine whether or not a website is providing its users with quality content. The thinking behind Google’s algorithm updates is that if your website does provide value to your readers, those readers will want to share it with their social circles via their social media accounts. If your website has a lot of backlinks coming from these social media websites, then it will be rewarded with a higher ranking in the search results.

Because of these recent Google algorithm changes, it is important for businesses to include social media marketing techniques with their SEO campaigns. This will allow your website to obtain the highest possible rankings within the search results.

How to Improve your Social Signals
There are a variety of ways that you can improve your website’s social signals in order to obtain a higher ranking within the search engine. One of the easiest strategies you can use is to include social media buttons on your website’s content. This will enable any visitor to your website to easily share your content through their social media accounts. If someone has a large following on a social media website, their followers may see your link posted on their account and share it with their followers, greatly improving your website’s credibility in the eye’s of the search engines.

Another way to improve your social signals is to actively market your website on the most popular social media websites. Creating a Twitter, Facebook, LinkedIn and Pinterest account for your business will allow you to raise the awareness of your company on those websites while simultaneously connecting with their users.

Once you have created your accounts, you will need to actively engage with people on those social media websites. By interacting with people on Twitter, Facebook and LinkedIn, you will be able to form meaningful relationships with them. This will lead to those people following your account and seeing all of the new content that you produce.

After you start to build a following for your social media accounts, you will want to provide your followers with nothing but high quality content. When you provide your visitors with nothing but great content, you will become an industry leader and viewed as an expert in your field. This will allow your business to gain credibility and the trust of your followers. Once people view your business as an industry expert, they will be more likely to share your content with their social media followers and help build valuable backlinks for your website.

As search engines start to place more of an emphasis on social signals when determining where your website should be ranked, it is important for businesses to add social media marketing to their overall SEO strategy. With an increase of links coming from social media websites, a business’s website will move up the search engine results as Google will view the website as an authority figure.

Guest Post provided by Ben Sawyer.  Ben is well known blogger and Internet Marketing Strategist. Here is his advice about how to implement social signals into SEO to increase online visibility and gain more visitors, which he already implemented into a campaign he done for Vandko Candles, New York based company. 

Pinterest Email... This is Cool!

This morning, when I rolled into the office and started trolling through my emails, I saw a letter from the founder of Pinterest.  As a casual user of Pinterest it certainly caught my eye.  The letter is a personal one that takes you inside a recent idea that was just launched, Secret Boards!

The concept is simple but brilliant.  Here's an excerpt from the email...

"I had two thoughts driving home from the hospital with my wife, Divya. The first was, “I can’t believe I’m a Dad.” The second was, “I hope I can get our new baby, Max, out of that new car seat when we get home.” During the first couple weeks, we started to figure out all the little things that are second nature for experienced parents...

"As usual, Divya was a few steps ahead of me. When our doctor suggested we buy a humidifier she said, “Oh, I already have one!” When I was getting Max ready for his first bath, she pulled out a neat homemade bath kit, complete with a tiny towel, comb and toothbrush..."

“How did you figure all this stuff out already?!” She looked at me and and cheerfully replied, “I just follow other parents on Pinterest!”

"Today, we’re excited to continue this tradition with a new feature we hope will make Pinterest even better—secret boards. Secret boards give you a place for things you’re not quite ready to share yet, like a surprise party, special gift ideas, or even planning for a new baby. We’re testing out the feature by giving everyone 3 secret boards. You’ll find them at the bottom of your profile. We can’t wait to hear what you think!"

—Ben & the Pinterest Team

You can see from the email, Ben took inspiration fro ma real life situation and applied it to his business.  Are you doing the same?  Taking inspired action is truly the key to success.  Also, I thought it was really cool that instead of announcing a new "feature", Pinterest made it personal and share the back story about it's creation.

Now that you have the inside scoop... starting Pinning and have a great weekend!

5 Important things to remember when planning your social media strategy

A lot of mistakes I see businesses making when joining social media networks is leaping in without a plan – or to put it more precisely – without a strategy. It’s something I think many of us overlook. After all, when we use something on a day-to-day basis for our own personal enjoyment (I mean, who doesn't log into Facebook during their lunch break or on their night-off?) we assume we can treat social media marketing with the same flippancy and casualness.

But social media marketing is just that, it’s marketing. You wouldn't jump head first into a print ad campaign without thinking about the marketing credentials and the strategy behind it first and you shouldn't jump head first into social media marketing either.

The sheer power of social media marketing has already been proven so don't waste your time trying to convince yourself of the potential opportunity. While I'm not claiming every company needs to hire a social media professional to plan out their strategy, what I do recommend is sitting down with your marketing team and answering a few questions, outlining a key points, and jotting down some ideas or key concerns.

1. Think about your demographic
Before you start posting status updates, think about who's going to be reading them and what time of day they're most likely to check their updates and news feeds. Take for example, if your main demographic included teenagers and school children, posting during school hours would be a big waste of time because they would be in class (hopefully) and wouldn't have access to their accounts. Posting during the evening however or during lunch break would be prime time for updates as this is when they'd be online and looking through updates.

2. Brand your pages
Your social profiles are just like your web pages and emails. They should all be branded. Make sure you've got your logo clearly and concisely displayed somewhere on your profile and make sure your colors and design features echo your websites in some way as well. Make sure these choices are consistent throughout your social networking too – because it’ll be confusing for customers and fans if not.

3. Set a budget
A great part of social media marketing is communicating with your customers and fan base, encouraging their interaction. While you don't need a budget for this initially, in order to drive your presence forward on a larger scale, you might want to set up competitions or give-away's. To do this effectively, you need to set aside a budget and a realistic one too. Do you want to give away smaller prizes on a regular basis, or do you want to give away a large prize once or twice a year? All these little details need to be taken into consideration for your promotions.

4. What are using social media for?
While social media is for encouraging brand communication and inevitably increasing traffic and sales, you need to consider what your customers and followers are interacting with you for. Are they following your updates because they're funny, or do you give away bargain discount codes? Do you post interesting and insightful content or are they following you because they get a behind-the-scenes look into your company? All these thing matter and once you've identified this pull, making updates become easier.

5. Set targets
Set yourself realistic targets on a daily, weekly and monthly basis. Think about how many updates you want to post daily, and then (on a larger scale) how many likes and interactions you want on a monthly basis. Keeping track of these things is a great way to prove how worthwhile your work has been – but it’s also a good idea as you can see if your technique and strategy is actually working over time. If not – it might be time to try a different social network – or reevaluate the strategies you’d had in place.

By asking yourself these questions and taking the time to answer them honestly, you can dramatically improve your chances of social media success. The benefits of social media can be yours with a little planning and hard work.

This Guest Blog Post was provided by Elle-Rose Williams – who works with WhoIsHostingThis. You can find out more about them, here. 

Marketing Online: It's All About Content and Community

Wow, things have really changed.  Google Panda, Penguin, and Peanut Butter.  Okay, I don't know what comes after the "Penguin" update but things are certainly going to change.  As I think about marketing online and what will differentiate those who find success (versus those who don't), I can't help but think about key characteristics that drive online success.

The two factors that I believe have the greatest influence on online marketing success - today and well into the future - are content and community.  Sites that produce valuable, original content, are those who will succeed.  Sprinkle in the concept of "community" and you're sure to win.

The sites and online businesses that are creating value today have something with community.  Whether the site is a community itself like Facebook, Twitter, LinkedIn, Pinterest, or supports a community in some way, social sharing/community is the future of the Internet.  Heck, it's more than the future, its the key driver of online businesses.

To enhance the effectiveness of your website, blog, or even "app", consider how content and community are playing role.  Are you attracting like minded people to your site?  Are you using engaging, unique content to draw them in?  Are you fostering a dialog that keeps people coming back time and again?  

Before you spend another dollar on content, advertising, or even your next marketing campaign, think about the value of content and community and how it applies to your business!

The Latest Craze in Social: Buying Twitter Followers

While SEO and article marketing are finally taking shape on the Internet as a viable means to approach online marketing, another effective method to look into is social media marketing. With the huge surge of social media networks these days, it is undeniable that it has a great influence on people, on the web and as well as reality. What greater influence is there than the ability to instill social proof and credibility in an instant?

From a marketing standpoint, a small-medium business owner, corporation, or blogger, requires the help of social media to escalate to the next level of doing great business. One outstanding social media network that functions as the virtual market place to showcase products and promotions quickly is Twitter. Within three years, it has become the number one platform that the world favors to disseminate information quickly as possible.

If you haven't started your own account or profile on Twitter, you should get engaged as soon as possible.  Not only can you develop a following but you can reach others in your niche or social environment.  If you're an experienced Tweeter, you know how powerful Twitter can be for interacting with others and supporting your marketing goals.  As your audience builds, so does your online influence.

Which is why, people are now quick to build and buy followers on Twitter. Today, having Twitter Followers is a valuable asset for any marketing campaign. Here are some reasons why marketing specialists are drawn to Twitter and why having Twitter Followers is all the rage.

1. Building Awareness
Twitter has the uncanny ability to build awareness through tweets from other people. Whether they are from strangers or friends, it is the ability to disseminate awareness quickly in one 140 character tweet.

2. Social Proof And Credibility
It may seem irrelevant to some users, but marketing specialists are now quick to use this platform as a means to garner as much attention as possible for its product. In Twitter, having a large social following is relevant to people online because it enforces the credibility and image of a company. Studies have shown that humans are genuinely curious and having a large following encourages their curiosity.

3. The Audience For Sales Conversions
If you serve a certain niche of products, what better way to attract the right audience than getting the right followers on Twitter to follow your account? Getting Twitter followers to follow your account can get the right people who are interested in your product and can increase your chances of making sales conversions. With the right interaction, these Twitter followers can help spread your tweet further down to their own networks.

This is merely a tactical step to achieve a successful marketing strategy in no time. Twitter also offers the real time interaction between the company and its consumers to secure a long-term relationship. If you are having a hard time getting Twitter followers on your own, then why not consider all of your options.  Whether you chose to develop campaigns that aggressively recruit Twitter followers or purchase followers from credible sources, growing your list of followers is paramount.

About
Buy Real Followers is a company under Buy Real Marketing, a wholly owned company by Clicking Labs, Inc. The company specializes in Web 2.0 Business Applications, Web Traffic, SEO Tools and Social Media Marketing. Learn more to buy followers on Twitter.  Each product specifically addresses a need within the web marketing arena. The scope of their marketing services includes the following networks: Facebook, YouTube, Twitter, Vimeo, Tumblr, Google Plus and SEO for web properties.  Buy followers on Twitter

Making Friends: Social Media Meets Facebook

I don't know about you but it seems like everywhere you turn someone is talking about Facebook.  Individuals, companies, organizations - just about everybody has a Facebook account or fan page.  From a marketing perspective, Facebook has always fascinated me and I've come to the conclusion that it's all about community.

People like to belong.  When you belong to a group, Like a page, or follow someone, it has meaning.  Many people like to judge their worth by the number of Facebook fans they have or number of Likes they receive to their pages.  This seems to be a good metric.  After all, the more fans or likes you have the more popular you are.  Sounds a little like High School doesn't it?  Well, the fascination with Facebook is here to stay and there are a few ways to use Facebook to your advantage. Begin with the following steps:

1.  Create a Fan Page.  Start with the creation of a fan page.  By developing this virtual real estate, you create a community that allows your prospects, customers, and friends to interact, develop user generated content, and gain access to special offers.

2.  Build Your Community.  Having a fan page is great but the real goal is to build a community.  You want people with common interests to interact with one another. The common interest could be you, your company or products.

3.  Create Unique Offers.  You want those who Like your page or become your fans to have access to special content or offers.  This not only encourages them to take an initial action but to keep coming back for more.

4.  Experiment with New Features.  Facebook is continually adding new features and modules.  Experiment by customizing your pages and adding a variety of features that engage your audience and enhances the community.

5.  Promote your Fan page.  If you want to build your community quickly and leverage your fans, you must promote your fan page.  Use your website, blog, emails, and email signature to let people know that you have a fan page and there are benefits to joining.  The more you promote, the more you'll convert. 

The key with any social media is getting started and to keep contributing.  Once you launch your fan page, don't stop there.  You should continually develop the community through original contributions, moderation, and interactivity.  View other fan pages and see how other companies are creating value.

When focusing on creating value, keep in mind the goal of your fans.  Help them solve a problem or learn more about their needs.  Facebook is a great tool for getting closer to your prospects and customers and is a community you can't afford to be without.

Recovering from a Social Media Mishap

The new year has been here a little over a week, and already we have seen some major social media fails. Pappa John's is currently on the chopping block for an inappropriate comment written on a receipt that later went viral on Twitter, and several large companies including Chrysler, Kenneth Cole, and Domino's all had grand fails in 2011.

And there is no doubt that there will be countless more social media fails by other companies before the year is up. However, while the social media failure may be inevitable for both companies large and small, that doesn't mean that they have to be the end of the line for reputable brands. We all slip up from time to time, your attempt at recovery can be the determinate between whether or not your public will forgive and forget or will crust your business. So if you find yourself with a social media failure on your hands, try to adhere to the following steps to achieve the best recovery possible:

Remain Calm 
Once you click submit, there isn't much that you can do to remove it forever from the internet. So if you find yourself staring at an inappropriate post or Tweet, stay calm. Panicking in this situation will not help you in anyway shape or form.

Acknowledge What You Have Done
One you have realized that you have committed a social media fail, you need to take the time to actually realize and consider what you have done. Have you made an inappropriate comment regarding an event or have you made a derogatory Tweet aimed at a certain group of people? Either way, you need to figure out just what type of social media disaster you have created so you can...

Realize Who You've Offended
Never start blindly apologizing, and certainly don't hand out gimmicks as an apology.  Keep the personalized pens for marketing, not apologizing. You always need to figure out what you have done and who you have apologized first. So after you have acknowledged just what you have done, you need to figure out exactly what group or groups of people you have offended.

Start Apologizing
Once you know who you have offended and how you have offended them, it is time to start apologizing, and you want to do so in a very polite and timely manner. Make sure the you come across as sincere, offer time so that those offended can offer insight, and then do anything possible to remedy the situation.

Prepare for the Long Haul
Your battle doesn't end simply because you have apologized. Depending on the severity of your social media mishap, your business could see effects linger for months. If you want to experience a complete recovery, however, you need to expect the going to be slow at first. You most likely lost the trust of your customers and they are going to want to see that you can conduct business as usual before giving you their patronage again.

A social media mishap can definitely be devastating, but it doesn't have to be the end. If you find yourself in the midst of one, simply keep calm and begin the recovery process as quickest as possible to reduce damage.

Today's guest post provided by Jenna Smith.  Jenna is a Saint Louis resident who seeks to travel the world while producing compelling content for the masses. When she isn't writing, you can find Jenna with her nose in a book, or her headphones on to block out the rest of the world.  Thanks for your contribution to the marketing blog Jenna!